Pairings | Hedonism

Hedonism, Mayfair: a winelovers' playground

Hedonism, Mayfair: a winelovers' playground

London's most luxurious wine shop by far Hedonism looks as if it's the kind of place you'd need to take out a mortgage to buy a case. Fortunately appearances deceive . . .

Move over sommeliers, hello wine concierges (and curators)!

Move over sommeliers, hello wine concierges (and curators)!

The news that London’s latest impossibly glitzy Russian-owned wine shop Hedonism aims to offer a ‘personal, concierge-like approach‘ according to an interview its CEO Tatiana Fokina gave the wine magazine Decanter, doesn’t come as a total surprise. The C-word has been creeping into the wine world for a while.

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