Pairings | Fairtrade
As those of you who read my Guardian column will know I had a big rant about the quality of Fairtrade wine at the beginning of Fairtrade Fortnight. Now on the last day it seems like a good opportunity to explore how it might be improved
This week is the beginning of Fairtrade fortnight, the British Fairtrade Foundation’s annual push to encourage us all to buy more ethically traded products. There are now over 2000 Fairtrade certified products* available in the UK, ranging from peppercorns, cinnamon and vanilla pods, to avocados, rum and wine.
As you've probably noticed we're currently in the middle of Fairtrade Fortnight. Encouragingly sales of Fairtrade produce and products were up 12% last year making sales in the UK worth £1.32bn in 2011, compared to £1.17bn in 2010, according to this recent piece in the Guardian.
Every Fairtrade Fortnight I seem to end up bleating about the quality of Fairtrade wines so I thought this year I would give it a break. And then I found - too late for my Guardian column - a couple of better than average examples in Sainsbury’s Taste the Difference range.
We’re now a week into Fairtrade Fortnight and if you haven’t yet bought a bottle of Fairtrade wine, now’s your chance.
Before you get too excited about this week's wine of the week you’re unlikely to be able to buy it unless you live in South Africa or Sweden but I want to flag it up because it’s the best Fairtrade wine I've tasted.
Tomorrow the annual Fairtrade Fortnight starts in the UK. I wish I could get more enthusiastic about Fairtrade wine but so many of them are underwhelming. Happily this wine which is made in South Africa is an exception: not mindblowing - you wouldn’t expect that for £5 - but a more than decent bottle for the price.