Shop My bag (0)
TwitterFacebookInstagramPinterestLinkedInGuardian

Pairings | Influencers

Wine consumers: the forgotten 40s, 50s and even 60s

Wine consumers: the forgotten 40s, 50s and even 60s

Posted on September 9 2025 at 12:14

Looking at the large number of wine influencers out there you might reasonably conclude that no-one over the age of 40 is remotely interested in wine. Hardly anyone of their generation is talking to them online.

Tags: communicators instagram wine writing influencers
Read more …

Latest post

Wine consumers: the forgotten 40s, 50s and even 60sWine consumers: the forgotten 40s, 50s and even 60s

Most popular

What wine to pair with curry - my top 5 picksWhat wine to pair with curry - my top 5 picks

Instagram

Going out for supper on a Monday night always seems a bit of an indulgence but exactly what you need to kick off the week, particularly when it’s suddenly autumn. And good to find @1yorkplace_bristol in top form. Potato beignets with anchovy mayo, whipped smoked cods roe with radishes, fried oysters with harissa, a gorgeously gooey burrata and lobster linguine, all shared which kept both the calorie intake and the cost down! Really good wines by the glass too including a delicious glass of @weingutchristophbauer gemischter schatz, a field blend of different grape varieties. So lucky to have this round the corner. Congrats @freddybirdfood and team for creating such a consistently excellent place. (#paidfor in case you are wondering!) #eatlocal #bristolfood #lobster #snacksAs soon as I spotted that @mark_diacono had a recipe for pasta with runner beans in his glorious new book Abundance I knew I had to make it and it absolutely does my favourite summer vegetable justice. I also added - cos I agree with Mark it’s not quite the right recipe for Parmesan - a little air-fried halloumi which adds a bit of pleasingly salty cheesy crunch. And washed it down with a glass of Albariño. Well done, Mark. A really lovely, hugely readable book. Shall be making many more recipes from it. #pasta #runnerbeans #halloumi #abundanceThe Belgians take their charcuterie seriously down to an entire section in the supermarket. Fun to make a charcuterie board back where we’re staying. (So much cheese we had to put that on a separate board!) Also great mustard (and great chocolate, waffles and beer obvs) #charcuterie #paté #ham #salami #waterlooGlorious meringue mountain at @auxmerveilleuxdefred_brussels. Follow on Instagram

My latest book

How to Drink without DrinkingHow to Drink without Drinking

News and views

Wine consumers: the forgotten 40s, 50s and even 60sWine consumers: the forgotten 40s, 50s and even 60s

Check out my Substack newsletter Eat This, Drink That!

About FionaAbout FionaAbout Matching Food & WineAbout Matching Food & WineWork with meWork with me
Loading